Widgets and Adsense are fit for a King

Conventional business wisdom dictates that the more of something you sell, the more money you make. If you make ten bucks on an item and sell five of them, you make fifty dollars. Sell ten and make a hundred. That just makes sense. A high CTR will often lower EPC, but you will still earn more overall. However, with a lower CTR of, say, 2.5%, if you earn $50 per hundred clicks, that translates to $0.50 per click. You're still better off maximizing your pages for high CTR.

Widgets are small applications that can run on a desktop, Web site or mobile phone. They constantly pull in updated information from the Internet. Pope believes that widgets will play a huge role in the future of content: All content needs to be loosed in the smallest particles possible. Then it will reform itself into valid and relevant units, driven by the consumers of that content.

First and foremost, Google is running an advertising test with Lab Pixies. The recent ads promoting Gmail were basically embedded widgets. In the next 12 months we're going to see a lot more rich content put inside ad tiles. Given Google's prowess in contextually placing ads near content it seems to me as though they could easily work with advertisers to create rich widgets that show up in the right places at the right time - e.g. Widgetsense, Adsense for widgets.